iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces an advanced new camera system. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7. iPhone 7 reaches a new level of innovation and precision.

The finish is like nothing Apple has ever made. The enclosure is splash and water resistant. Now you're protected like never before against spills, splashes, and even dust. The Home button is completely re-engineered. And with its unibody design that's seamless to the touch, iPhone 7 feels as amazing as it looks. The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive, and pressure sensitive. Working in tandem with the innovative Taptic Engine, it gives you precise tactile feedback as you press. And it's even customizable. Welcome home.

Using a highly advanced fingerprint sensor that's as fast as ever, Touch ID makes unlocking your iPhone easy and secure. With iPhone, you can pay instantly and securely in stores, in apps, and on the web. And because your card details are never shared by Apple with merchants or stored on your device, using Apple Pay is the safer way to pay. Apple has re-engineered iPhone's beloved camera, adding optical image stabilization, a ƒ/1.8 aperture, and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant. The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting?

The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous. Why is the camera on iPhone 7 so advanced? It has an improved Apple‑designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus and improved local tone mapping and white balance.

Almost everything you experience with your iPhone comes to life on its display. It's where you look at the photos, messages, news, and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More brains behind the camera: smarter ISP

Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus and improved local tone mapping and white balance.

New 7MP front-facing camera. Love your selfie

The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.

Built to be water resistant

With its entire enclosure reengineered, iPhone 7 is the very first water-resistant iPhone. So now you're protected like never before against spills, splashes, and even dust.

An advanced Home button

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive, and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it's even customizable. Welcome home.